How to clean up your contact list
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Review Contacts: Go through each contact and decide if they are still relevant.
Delete Duplicates: Remove any duplicate contacts to declutter.
Update Information: Ensure all contact details are up-to-date.
Categorize Contacts: Group contacts into categories for better organization.
Backup Contacts: Save a backup before making any changes.
Use Tools: Utilize apps or software to help manage and clean your contact list efficiently.
It's important to periodically clean your lists to keep only those who are truly engaged with what your business has to offer in your ActiveCampaign account.
Less engaged contacts directly impact the results of your email marketing strategy.
Inactive Contacts: In contrast, inactive contacts are those within your ActiveCampaign account, but not subscribed to any list. Therefore, you cannot send them emails or include them in your campaigns.
Active Contacts: These are the individuals within your ActiveCampaign account who are subscribed to one or more lists. In other words, they are the ones you can communicate with through your email marketing campaigns.
You can add contacts indefinitely, but only pay for those subscribed to lists.
To convert an active contact to inactive, unsubscribe them from all lists, which is a way to clean the list. If you wish to reactivate an inactive contact, they must subscribe to a list. However, in some cases, depending on the reason for the unsubscription, it may not be possible to reactivate them.
Here is our step-by-step tutorial.
If you have any questions, don't hesitate to for free assistance, we are happy to help you.