E-commerce dashboard overview

In this section, you will find insights on how to go through and organize your E-commerce Dashboard in ActiveCampaign.

Deep Data E-commerce Integrations

Deep data e-commerce integrations with platforms like Shopify, WooCommerce, and BigCommerce are crucial for enhancing marketing and sales efforts. These integrations offer several key benefits over standard integrations:

1. Comprehensive Data Retrieval: They provide detailed insights, such as the total number of orders.

2. Data-Specific Structure: They automatically organize data by creating tags and custom fields, making e-commerce data easily accessible for marketing campaigns.

3. Empowered Action: They enable precise audience segmentation based on critical e-commerce data points, allowing for targeted and personalized marketing.

Accessing the E-commerce Dashboard

To utilize the E-commerce Dashboard:

1. Activate Deep Data Integration: Ensure deep data integration is active with your chosen e-commerce platform (Shopify, WooCommerce, or BigCommerce).

2. Navigate to the Dashboard: Go to the main ActiveCampaign dashboard, find the "Ecommerce" tab, and click on it to access detailed insights.

Important Notes on Revenue Attribution

• Shopify Users: The revenue shown will exclude discounts used in orders linked to your campaign.

• WooCommerce and BigCommerce Users: Revenue displayed includes all discounts, providing transparency in financial data.

• Attribution Window: ActiveCampaign attributes revenue to campaigns if purchases are made within 7 days after an email is opened or clicked by a contact.

• Purchase Attribution: Purchases must be made by a contact who engaged with your email, emphasizing the value of personalized marketing.

1. Comprehensive Data Retrieval: They provide detailed insights, such as the total number of orders.

2. Data-Specific Structure: They automatically organize data by creating tags and custom fields, making e-commerce data easily accessible for marketing campaigns.

3. Empowered Action: They enable precise audience segmentation based on critical e-commerce data points, allowing for targeted and personalized marketing.

Accessing the E-commerce Dashboard

To utilize the E-commerce Dashboard:

1. Activate Deep Data Integration: Ensure deep data integration is active with your chosen e-commerce platform (Shopify, WooCommerce, or BigCommerce).

2. Navigate to the Dashboard: Go to the main ActiveCampaign dashboard, find the "Ecommerce" tab, and click on it to access detailed insights.

Take a look at our walk-through to learn more! 👇

If you have any questions, don't hesitate to email us for free assistance, we are happy to help you.