Personalization Tags
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In ActiveCampaign to hyper-personalize your marketing for higher engagement, more conversions, and increased revenue you can use Personalization Tags
Personalization tags are automatically generated for every contact or custom field created and are used to insert dynamic content into various communications, such as emails and SMS messages. When a personalization tag is included in a campaign or automation email, the corresponding value replaces the tag upon sending, so the contact sees the specific content rather than the tag itself.
Standard personalization tags, are available by default inside ActiveCampaign.
Create custom fields yourself, which can then be used as personalization tags inside your content.
In our tutorial, we'll show you how to use ActiveCampaign personalization tags to pull that off, plus why hyper-personalization isn’t just “nice to have” for your business.
Check it out!
If you have any questions, don't hesitate to for free assistance with setting up your account.