How to create your first campaign

In this section, you will find insights on how to create your first campaign in ActiveCampaign.

The main feature of ActiveCampaign: the possibility to send personalized email marketing communications, from smaller contact segments to complete lists.

Recommendations:

  • Keep the objective of your campaign in mind - what do you want to achieve?

  • Keep it simple at first and focus on consistency (2x/week or more)

  • If you find yourself sending out the same email campaigns manually, this likely means the use case would be better solved with Automations

  • When you’re more experienced, get the most out of ActiveCampaign’s segmentation features.

Let's get to it! Below is the step-by-step tutorial on how to set up a campaign with ActiveCampaign. 👇

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