How to create your first campaign

In this section, you will find insights on how to create your first campaign in ActiveCampaign.

The main feature of ActiveCampaign: the possibility to send personalized email marketing communications, from smaller contact segments to complete lists.

Recommendations:

• Keep the objective of your campaign in mind - what do you want to achieve?

• Keep it simple at first and focus on consistency (2x/week or more)

• If you find yourself sending out the same email campaigns manually, this likely means the use case would be better solved with Automations

• When you’re more experienced, get the most out of ActiveCampaign’s segmentation features.

• Campaigns: One-off emails (e.g. newsletters, product updates, flash sales)

  Automations: Evergreen marketing efforts that send out based on specific conditions or actions by contacts (e.g. nurture sequence, post-purchase sequence, webinar registration). You need to build automations and turn them on to start your evergreen actions

Let's get to it! Below is the step-by-step tutorial on how to set up a campaign with ActiveCampaign. 👇