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  1. WILD MAIL ACADEMY
  2. Deep Dive
  3. Level up your automations

Lead scoring

PreviousLevel up your automationsNextHow to deliver Lead Magnets

Last updated 8 months ago

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In this section, you will find insights on how to use Lead Scoring in ActiveCampaign.

This feature allows you to assign points to your contacts depending on their behavior or information.

When creating Lead Scoring rules, consider customer demographics, interests, and behaviors to build an effective system that identifies and nurtures the most qualified leads, forming the foundation of your lead generation efforts.

Here are some examples to inspire your first rules, and think about what other types of actions could you follow.

Action

Score

Expiration

Open an email

1+

6 month

Click an email

5+

6 month

Answer an email

10+

6 month

Visited a sales page

20+

6 month

Visited a checkout/purchase page

20+

6 month

Become a Customer

100+

Never

By taking the time to create your Lead Scoring rules and automate the process, you can ensure that you're reaching the most qualified leads and closing more deals in less time.

Get the most out of Lead Scoring with our tutorial!

If you have any questions, don't hesitate to for free assistance, we are happy to help you.

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