DNS authentication and domains

Before starting to send emails through ActiveCampaign, you need to set up your sending domain, which requires verification and authentication. Here you'll learn how to verify and authenticate your email domain.

Starting in February 2024, this configuration is mandatory for accounts sending emails to more than 5000 recipients per send. Regardless, we recommend completing this process to ensure account deliverability.

• SPF (Sender Policy Framework): ActiveCampaign automatically manages the SPF configuration, so no further action is required.

• DKIM (DomainKeys Identified Mail): Copy the two provided CNAME records and configure them in the DNS manager of your hosting provider. Enable the option "I will handle my email authentication." Access your ActiveCampaign account and navigate to "Settings" > "Advanced."

• DMARC (Domain-based Message Authentication, Reporting, and Conformance): Add a TXT record in your hosting provider's DNS manager with the specific DMARC configuration.

After setting up these protocols, verify that everything is working correctly using the ActiveCampaign verification tool → here.

Why is it important to configure authentication?

By implementing these steps, you ensure that your emails are delivered securely and reliably, increasing the trust of your recipients and the effectiveness of your campaigns. Configuring these protocols is crucial to improving email deliverability and the effectiveness of your email marketing campaigns. You might wonder why it's important to take the time to set up these authentication protocols.

If you have any questions, don't hesitate to email us for free assistance with the DNS authentication.