Difference between campaign and automation
Knowing the difference between ActiveCampaign campaigns and automations, and when to use each, is key to boosting your business's success.
Campaign types & examples
Standard Campaign
Newsletter, promotions, product launches
Automated Campaign
Takes you to Automations
Autoresponder Campaign
Simplified automation, just basic lead magnet delivery that can be done with Automations
Split Testing Campaign
Allows you to send one-off and test aspects of email like who sent it, subject line, and even the content
RSS Triggered Campaign
Every time your RSS feed updates, send an email.
Bloggers or event planners
Date Based Campaign
Simplified automation to send birthday, anniversary, holiday, reminder email
Automation types + examples
Welcome series
Post-purchase
Customer support follow-up
Upsells/cross-sells
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