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  • 🌐What is Wild Mail?
  • WILD MAIL ACADEMY
    • *️⃣Start here
    • 1️⃣Getting Started
      • Week 1 at Wild Mail
      • Account setup
        • Password setup
        • First setup - beginners
        • DNS authentication and domains
        • Email verification
      • Your Dashboard
        • Overview
      • Organize your contacts
        • How to import contacts
        • How to create a list
        • How to create tags
        • How to merge lists
        • How to bulk edit contacts
        • How to clean up your contact list
        • How to segment your lists
      • Build your campaigns
        • How to create your first campaign
        • Difference between campaign and automation
        • How to create Newsletters
    • 2️⃣Exploring Further
      • Build your automations
        • How to set up your first automation
        • How to send time-specific automation
        • How to set up Goals
      • Organize your deals
        • Get started on Deals
        • Import & export your deals
        • Automation for deals
        • Custom fields
        • CRM Reports
        • 3 ways to close more deals
      • Set up your integrations
        • Main integrations overview
        • E-commerce dashboard overview
        • Where to find my API Key
        • Zapier
        • Calendly
        • Shopify
      • Design your forms
        • How to design forms
        • How to add double opt-in to your forms
    • 3️⃣Deep Dive
      • Level up your automations
        • Lead scoring
        • How to deliver Lead Magnets
        • How to create a Webinar Automation Flow
        • How to create a Birthday automation
      • Level up your integrations
        • Postmark
        • LinkedIn
        • Zoom
        • Stripe
        • Hotmart
      • Level up your campaigns
        • Hidden Fields: Track Traffic and Block Bots
        • Personalization Tags
        • Landing Page Builder
        • Deliverability: avoid emails going to SPAM
      • Tutorials
      • FAQ
  • ACCOUNT AND BILLING
    • Wild Mail app login
    • Account upgrades
      • ⬆️Trial to paid account
      • ↕️Upgrade/downgrade account
      • 🔡Reset password
    • Billing
      • 🔢Change billing details
      • 🆓Apply a coupon
      • ⬇️Download invoices
      • 🆕VAT updates January 2025
    • Cancelations
      • ⏹️Cancel account
      • *️⃣Failed payments
      • 🔁Refunds
  • Partner Program
    • New Affiliation Software
    • FirstPromoter Profile Setup
    • How to become a partner
    • Partner commissions
    • Payout requirements
    • Promote Wild Mail
    • Wild Mail vs. ActiveCampaign
    • Create accounts
    • Migrate accounts
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  • Campaign types & examples
  • Automation types + examples

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  1. WILD MAIL ACADEMY
  2. Getting Started
  3. Build your campaigns

Difference between campaign and automation

In this section, you will find details about the difference between campaigns and automations in ActiveCampaign.

Knowing the difference between ActiveCampaign campaigns and automations, and when to use each, is key to boosting your business's success.

Campaign types & examples

  • Standard Campaign

    • Newsletter, promotions, product launches

  • Automated Campaign

    • Takes you to Automations

  • Autoresponder Campaign

    • Simplified automation, just basic lead magnet delivery that can be done with Automations

  • Split Testing Campaign

    • Allows you to send one-off and test aspects of email like who sent it, subject line, and even the content

  • RSS Triggered Campaign

    • Every time your RSS feed updates, send an email.

    • Bloggers or event planners

  • Date Based Campaign

    • Simplified automation to send birthday, anniversary, holiday, reminder email

Automation types + examples

  • Welcome series

  • Post-purchase

  • Customer support follow-up

  • Upsells/cross-sells

PreviousHow to create your first campaignNextHow to create Newsletters

Last updated 8 months ago

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Check out the video below to find all the details and get started!

If you have any questions, don't hesitate to for free assistance with setting up your account.

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