Difference between campaign and automation

In this section, you will find details about the difference between campaigns and automations in ActiveCampaign.

Knowing the difference between ActiveCampaign campaigns and automations, and when to use each, is key to boosting your business's success.

Campaign types & examples

• Standard Campaign

  • Newsletter, promotions, product launches

• Automated Campaign

  • Takes you to Automations

• Autoresponder Campaign

  • Simplified automation, just basic lead magnet delivery that can be done with Automations

• Split Testing Campaign

  • Allows you to send one-off and test aspects of email like who sent it, subject line, and even the content

• RSS Triggered Campaign

  • Every time your RSS feed updates, send an email.

  • Bloggers or event planners

• Date Based Campaign

  • Simplified automation to send birthday, anniversary, holiday, reminder email

Automation types + examples

• Welcome series

• Post-purchase

• Customer support follow-up

• Upsells/cross-sells

Check out the video below to find all the details and get started! 👇

If you have any questions, don't hesitate to email us for free assistance with setting up your account.