> For the complete documentation index, see [llms.txt](https://docs.wildmail.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.wildmail.io/activecampaign-academy/getting-started/build-your-campaigns/difference-between-campaign-and-automation.md).

# Difference between campaign and automation

{% hint style="info" %}
In this section, you will find details about the difference between campaigns and automations in ActiveCampaign. 
{% endhint %}

Knowing the difference between ActiveCampaign campaigns and automations, and when to use each, is key to boosting your business's success.

### Campaign types & examples

* **Standard Campaign**
  * Newsletter, promotions, product launches
* **Automated Campaign**
  * Takes you to Automations
* **Autoresponder Campaign**
  * Simplified automation, just basic lead magnet delivery that can be done with Automations
* **Split Testing Campaign**
  * Allows you to send one-off and test aspects of email like who sent it, subject line, and even the content
* **RSS Triggered Campaign**
  * Every time your RSS feed updates, send an email.
  * Bloggers or event planners
* **Date Based Campaign**
  * Simplified automation to send birthday, anniversary, holiday, reminder email

### Automation types + examples

* Welcome series
* Post-purchase
* Customer support follow-up
* Upsells/cross-sells

Check out the video below to find all the details and get started! :point\_down:

{% embed url="<https://www.youtube.com/watch?v=1ZoebZlTFsk>" %}

If you have any questions, don't hesitate to [email us](mailto:support@wildmail.io) for free assistance with setting up your account.


---

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