# How to create your first campaign

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In this section, you will find insights on how to create your first campaign in ActiveCampaign. 
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The main feature of ActiveCampaign: the possibility to send personalized email marketing communications, from smaller contact segments to complete lists.

### **Recommendations:**

* Keep the objective of your campaign in mind - what do you want to achieve?
* Keep it simple at first and focus on consistency (2x/week or more)
* If you find yourself sending out the same email campaigns manually, this likely means the use case would be better solved with Automations
* When you’re more experienced, get the most out of ActiveCampaign’s segmentation features.

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* **Campaigns**: One-off emails (e.g. [newsletters](https://docs.wildmail.io/activecampaign-academy/getting-started/build-your-campaigns/how-to-create-newsletters), product updates, flash sales)

   

  **Automations**: Evergreen marketing efforts that send out based on specific conditions or actions by contacts (e.g. nurture sequence, post-purchase sequence, webinar registration). You need to[ build automations](https://docs.wildmail.io/activecampaign-academy/exploring-further/build-your-automations) and turn them on to start your evergreen actions
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Let's get to it! Below is the step-by-step tutorial on how to set up a campaign with ActiveCampaign. :point\_down:

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