How to create your first campaign
The main feature of ActiveCampaign: the possibility to send personalized email marketing communications, from smaller contact segments to complete lists.
Recommendations:
Keep the objective of your campaign in mind - what do you want to achieve?
Keep it simple at first and focus on consistency (2x/week or more)
If you find yourself sending out the same email campaigns manually, this likely means the use case would be better solved with Automations
When you’re more experienced, get the most out of ActiveCampaign’s segmentation features.
Campaigns: One-off emails (e.g. newsletters, product updates, flash sales)
Automations: Evergreen marketing efforts that send out based on specific conditions or actions by contacts (e.g. nurture sequence, post-purchase sequence, webinar registration). You need to build automations and turn them on to start your evergreen actions
Let's get to it! Below is the step-by-step tutorial on how to set up a campaign with ActiveCampaign. 👇
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