> For the complete documentation index, see [llms.txt](https://docs.wildmail.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.wildmail.io/activecampaign-academy/getting-started/organize-your-contacts/how-to-create-tags.md).

# How to create tags

{% hint style="info" %}
In this section, you will find insights on how to create tags in ActiveCampaign. 
{% endhint %}

To create tags in ActiveCampaign, follow these steps:

1. Log in to your ActiveCampaign account and select the "Contacts" menu.
2. On the Contacts page, click on the "Tags" section located in the top left corner.
3. In the form to create a label, enter a name and, optionally, a description.
4. Click the "Create tag" button to save the new label.

Tags are useful for organizing and [segmenting your contacts](/activecampaign-academy/getting-started/organize-your-contacts/how-to-segment-your-lists.md) according to your needs, such as distinguishing potential clients from current ones or classifying them by location or interests.

You can also use them in ActiveCampaign [automations](/activecampaign-academy/exploring-further/build-your-automations.md) to trigger them, to send specific messages to tagged groups, such as a welcome email to "New subscribers."

Additionally, tags help [create segments](/activecampaign-academy/getting-started/organize-your-contacts/how-to-segment-your-lists.md) in your automations, enhancing the personalization of your messages and the user experience.

{% embed url="<https://www.youtube.com/watch?v=QhdgwVQ4SG4>" %}

If you have any questions, don't hesitate to [email us](mailto:support@wildmail.io) for free assistance with setting up your account.


---

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