> For the complete documentation index, see [llms.txt](https://docs.wildmail.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.wildmail.io/activecampaign-academy/getting-started/organize-your-contacts/how-to-create-a-list.md).

# How to create a list

{% hint style="info" %}
In this section, you will find insights on how to create a list in ActiveCampaign. 
{% endhint %}

Before adding your subscribers to your ActiveCampaign account, you must have a list to which you can add them. Therefore, the first thing you will do in your account is create a list.

Lists are the containers where you will store your contacts within your account. Each time a new user signs up for your ActiveCampaign account, they are registering for a specific list.

### 🚨 Recommendations:

* Keep the number of lists to a minimum.
* Organize your contacts using tags and segments, instead of lists.
* Always provide your contacts with the option to unsubscribe at any time.

Discover how to create a list in ActiveCampaign! :point\_down:

{% embed url="<https://www.youtube.com/watch?v=fOiKiyAllDM>" %}

If you have any questions, don't hesitate to [email us](mailto:support@wildmail.io) for free assistance with setting up your account.


---

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