# How to create a list

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In this section, you will find insights on how to create a list in ActiveCampaign. 
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Before adding your subscribers to your ActiveCampaign account, you must have a list to which you can add them. Therefore, the first thing you will do in your account is create a list.

Lists are the containers where you will store your contacts within your account. Each time a new user signs up for your ActiveCampaign account, they are registering for a specific list.

### 🚨 Recommendations:

* Keep the number of lists to a minimum.
* Organize your contacts using tags and segments, instead of lists.
* Always provide your contacts with the option to unsubscribe at any time.

Discover how to create a list in ActiveCampaign! :point\_down:

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If you have any questions, don't hesitate to [email us](mailto:support@wildmail.io) for free assistance with setting up your account.