# E-commerce dashboard overview

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In this section, you will find insights on how to go through and organize your E-commerce Dashboard in ActiveCampaign. 
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### **Deep Data E-commerce Integrations**

Deep data e-commerce integrations with platforms like Shopify, WooCommerce, and BigCommerce are crucial for enhancing marketing and sales efforts. These integrations offer several key benefits over standard integrations:

1. **Comprehensive Data Retrieval**: They provide detailed insights, such as the total number of orders.
2. **Data-Specific Structure**: They automatically organize data by creating tags and custom fields, making e-commerce data easily accessible for marketing campaigns.
3. **Empowered Action**: They enable precise audience segmentation based on critical e-commerce data points, allowing for targeted and personalized marketing.

### **Accessing the E-commerce Dashboard**

To utilize the E-commerce Dashboard:

1. **Activate Deep Data Integration**: Ensure deep data integration is active with your chosen e-commerce platform (Shopify, WooCommerce, or BigCommerce).
2. **Navigate to the Dashboard**: Go to the main ActiveCampaign dashboard, find the "Ecommerce" tab, and click on it to access detailed insights.

### **Important Notes on Revenue Attribution**

* **Shopify Users**: The revenue shown will exclude discounts used in orders linked to your campaign.
* **WooCommerce and BigCommerce Users**: Revenue displayed includes all discounts, providing transparency in financial data.
* **Attribution Window**: ActiveCampaign attributes revenue to campaigns if purchases are made within 7 days after an email is opened or clicked by a contact.
* **Purchase Attribution**: Purchases must be made by a contact who engaged with your email, emphasizing the value of personalized marketing.

1. **Comprehensive Data Retrieval**: They provide detailed insights, such as the total number of orders.
2. **Data-Specific Structure**: They automatically organize data by creating tags and custom fields, making e-commerce data easily accessible for marketing campaigns.
3. **Empowered Action**: They enable precise audience segmentation based on critical e-commerce data points, allowing for targeted and personalized marketing.

### **Accessing the E-commerce Dashboard**

To utilize the E-commerce Dashboard:

1. **Activate Deep Data Integration**: Ensure deep data integration is active with your chosen e-commerce platform (Shopify, WooCommerce, or BigCommerce).
2. **Navigate to the Dashboard**: Go to the main ActiveCampaign dashboard, find the "Ecommerce" tab, and click on it to access detailed insights.

Take a look at our walk-through to learn more! :point\_down:

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If you have any questions, don't hesitate to [email us](mailto:support@wildmail.io) for free assistance, we are happy to help you.&#x20;