> For the complete documentation index, see [llms.txt](https://docs.wildmail.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.wildmail.io/activecampaign-academy/exploring-further/organize-your-deals/custom-fields.md).

# Custom fields

{% hint style="info" %}
In this section, you will find insights on how to create and use custom fields in ActiveCampaign. 
{% endhint %}

Creating custom fields in ActiveCampaign allows you to organize contact information and segment your audience for targeted[ marketing campaigns](/activecampaign-academy/getting-started/build-your-campaigns.md), which is especially useful for entrepreneurs and digital business owners.

Types of custom fields: 

* Only text
* Text area
* Dropdown
* Radio
* Checkbox
* Date fields

{% hint style="success" %}
Each field type serves a specific purpose, so it's important to choose the one that best fits your needs.
{% endhint %}

When creating a custom field in ActiveCampaign, you'll need to name it, provide an optional description, and customize its details based on the field type, such as adding dropdown options or setting a date format. 

Once created, you can decide where the field will appear, either on signup forms (making it required) or on contact profile pages (making it optional), enabling you to segment your audience for targeted marketing campaigns.

Learn how to create and use custom fields by checking our tutorial below! :point\_down:

{% embed url="<https://www.youtube.com/watch?v=oJb3bSst7rk>" %}

If you have any questions, don't hesitate to [email us](mailto:support@wildmail.io) for free assistance, we are happy to help you.&#x20;


---

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