> For the complete documentation index, see [llms.txt](https://docs.wildmail.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.wildmail.io/activecampaign-academy/exploring-further/build-your-automations/how-to-set-up-goals.md).

# How to set up Goals

{% hint style="info" %}
In this section, you will find insights on how to set up goals in automations in ActiveCampaign. 
{% endhint %}

A goal action is a specific action triggered when a goal is reached, such as sending an email, adding a contact to a list, or updating a custom field. By using goal actions, you can create [complex automations](/activecampaign-academy/deep-dive/level-up-your-automations.md) that respond to specific contact behaviors, like opening an email or clicking a link. This enables highly targeted and personalized marketing campaigns tailored to each contact's actions.

To set up goal actions, use the "Goal" block option in the automation editor.

* Actions you can set as a Goal:
  * Sending an email
  * Adding a contact to a list
  * Updating a custom field
  * Tagging a contact
  * Pausing or ending the automation
* Actions to trigger based on specific conditions, such as:
  * Contact completing or not completing a goal
  * Contact opening an email or clicking a link

Add logic with "IF/ELSE" statements to create complex paths based on contact interactions or characteristics.\
\
Check out our tutorial to get all the details about Goals. :point\_down:

{% embed url="<https://www.youtube.com/watch?v=jb4y1AA45ks>" %}

If you have any questions, don't hesitate to [email us](mailto:support@wildmail.io) for free assistance with setting up your account.


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# Agent Instructions
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## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.wildmail.io/activecampaign-academy/exploring-further/build-your-automations/how-to-set-up-goals.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
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