# How to set up Goals

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In this section, you will find insights on how to set up goals in automations in ActiveCampaign. 
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A goal action is a specific action triggered when a goal is reached, such as sending an email, adding a contact to a list, or updating a custom field. By using goal actions, you can create [complex automations](https://docs.wildmail.io/activecampaign-academy/deep-dive/level-up-your-automations) that respond to specific contact behaviors, like opening an email or clicking a link. This enables highly targeted and personalized marketing campaigns tailored to each contact's actions.

To set up goal actions, use the "Goal" block option in the automation editor.

* Actions you can set as a Goal:
  * Sending an email
  * Adding a contact to a list
  * Updating a custom field
  * Tagging a contact
  * Pausing or ending the automation
* Actions to trigger based on specific conditions, such as:
  * Contact completing or not completing a goal
  * Contact opening an email or clicking a link

Add logic with "IF/ELSE" statements to create complex paths based on contact interactions or characteristics.\
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Check out our tutorial to get all the details about Goals. :point\_down:

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If you have any questions, don't hesitate to [email us](mailto:support@wildmail.io) for free assistance with setting up your account.