> For the complete documentation index, see [llms.txt](https://docs.wildmail.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.wildmail.io/activecampaign-academy/deep-dive/level-up-your-automations/lead-scoring.md).

# Lead scoring

{% hint style="info" %}
In this section, you will find insights on how to use Lead Scoring in ActiveCampaign. 
{% endhint %}

This feature allows you to assign points to your contacts depending on their behavior or information. 

When creating Lead Scoring rules, consider customer demographics, interests, and behaviors to build an effective system that identifies and nurtures the most qualified leads, forming the foundation of your lead generation efforts. 

Here are some examples to inspire your first rules, and think about what other types of actions could you follow. 

| Action                           | Score | Expiration |
| -------------------------------- | ----- | ---------- |
| Open an email                    | 1+    | 6 month    |
| Click an email                   | 5+    | 6 month    |
| Answer an email                  | 10+   | 6 month    |
| Visited a sales page             | 20+   | 6 month    |
| Visited a checkout/purchase page | 20+   | 6 month    |
| Become a Customer                | 100+  | Never      |

By taking the time to create your Lead Scoring rules and automate the process, you can ensure that you're reaching the most qualified leads and closing more deals in less time.

\
Get the most out of Lead Scoring with our tutorial! :point\_down::money\_mouth:

{% embed url="<https://www.youtube.com/watch?v=28-vVJSukoc>" %}

If you have any questions, don't hesitate to [email us](mailto:support@wildmail.io) for free assistance, we are happy to help you.&#x20;


---

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