# How to create a Birthday automation

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In this section, you will find insights on how to create a Birthday automation in ActiveCampaign. 
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A small detail for your contacts, you can create an automation to celebrate their birthday. 

As a result, you will keep your customers engaged on their special day and boost your sales.\
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Check how to build a Birthday Automation! :point\_down::birthday:

{% embed url="<https://www.youtube.com/watch?v=SIYcUOpIops>" %}

If you have any questions, don't hesitate to [email us](mailto:support@wildmail.io) for free assistance, we are happy to help you.